Marijuana is legal for adults in Illinois and is taxed and regulated similarly to alcohol. 4/20 celebrations are a big deal across the state, especially in the larger cities. Cannabis retailers, aficionados, and anyone part of the cannabis culture take part to celebrate.

It’s hard to ignore the influence 4/20 Day has on young people, whether it is coming from parents who use cannabis products or a growing social media presence, influencers, and anywhere on the internet.

However, this can be an ideal time for parents and educators to use drug education and help children and teens who have questions about cannabis. They can significantly impact their lives, helping them make good choices.

According to a 2022 Illinois Cannabis Report, approximately 48% of 12 to 17-year-olds perceived cannabis as very easy or fairly easy to obtain. Frequent cannabis use was most common among those 26 years of age or older. Although initiation of cannabis use increased among 12 to 17-year-olds and has remained stable, it did not result in increased frequent use (20 or more times a month) among this age group.

Begin conversations with children and students, ask questions, and answer their questions; the conversation goes both ways. For instance, keep the conversations age-appropriate. Speaking with a five-year-old is much different than speaking with a teenager. Use language and examples a child or teen would understand. Teach them about the dangers and what to avoid.

Most importantly, put yourself in your kid's shoes. This can be especially important for teenagers as they face different social pressures and situations. Make a point of understanding what they are up against.

When speaking to them about cannabis, stay calm and relaxed, stay positive, don’t lecture, and be clear and concise about rules and boundaries. Ask them what they know, answer their questions, and provide real-life examples.

Additionally, it’s ok to set rules, guidelines, and expectations and create rules together as a family or class. Parents and educators can be clear about the consequences without using scare tactics or lecturing; clearly state what you expect regarding cannabis use.

Choose informal times to have conversations about cannabis, and do not make a big thing about it. Yet, continue talking to them as they age, and let them know you are always there for them.    

Finally, speak to them about peer pressure and talk with them about having an exit plan when they are offered marijuana. Peer pressure is powerful among youth, and having a plan to avoid drug use helps children and students make better choices.

Ultimately, it is about helping them make good choices as they age. Educators and parents can positively impact the choices of children and students, and drug education can help.

Marcel Gemme is the founder of SUPE and has been helping people struggling with substance use for over 20 years. His work focuses on a threefold approach: education, prevention, and rehabilitation.