Since its founding in 2010 by American Express, Small Business Saturday has emerged as a major event for holiday shoppers who want to support their community.
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Since its founding in 2010 by American Express, Small Business Saturday has emerged as a major event for holiday shoppers who want to support their community.
In fact, a survey showed that customers spent a whopping $14.3 billion with small, independent businesses on the day in 2014, a strong indication of how the day is growing into a major American shopping tradition.
If the trend continues, 2015’s Small Business Saturday will be even bigger. With proclamations of support from governments in all 50 states — including praise and encouragement from President Barack Obama — the day is expected to be a success for locally owned businesses across the nation.
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