ROCHELLE ⏤ The board of trustees at Rochelle Community Hospital announced a new partnership with the Flagg-Rochelle Community Park District in support of the new REC Center this week.
RCH committed $400,000 to a 20-year marketing sponsorship at The REC, which will be paid out to the park district over a period of seven years. The hospital will be the sole and exclusive healthcare provider advertising at The REC.
“RCH always strives to improve the health of our community and this partnership with the REC Center will support healthier lives throughout Rochelle,” a press release said.
RCH CEO Gregg Olson said after the development of The REC, the hospital thought it made sense to partner with the facility and park district.
“We obviously take care of the sick and injured, but we feel we have a role in the community to provide wellness opportunities,” Olson said. “What the REC is all about aligns with our wellness approach. We felt strongly about being a partner.”
Olson said initially the partnership is only a marketing sponsorship. There will be signage with information on services the hospital offers. What may come later is a relationship with hospital programming at The REC, Olson said.
“We’re talking to them about certain programs at that location,” Olson said. “It’s a possibility. There’s rules we have to abide by with hospital licensure and billing. It gets complicated. For example, aquatic therapy, that might be an opportunity to pursue. I think everything is on the table.”
Olson said the marketing sponsorship will yield an awareness campaign for the hospital and its services. He’s excited about the opportunity and said “a lot of” other companies have opted to advertise at The REC.
Any time you can get your name out there in front of an audience, it’s a good thing to do,” Olson said. “And educating people on different services we offer here. A lot of times people don’t know all that we do. It’s making folks aware.”
Olson believes The REC offers “an awful lot” to the community and believes it will be a magnet for Rochelle and the area.
“Bringing different things like tournaments and an array of services to town,” Olson said. “It’s all related to wellness and driving towards a healthier community. We think they’ll be incredibly successful. We should all be proud of what they’ve done.”